SF FashTech

Music to Your Ears: GYMLE offers cutting high-tech gadgets without the high price tag


By Aimee Rancer For many, music is an outlet from the daily grind. Whether it’s R&B, Hip-Hop, Jazz, Indie, Folk, you name it, music is a way to escape and evoke emotion. I’ve always had an internal struggle with the actual listening experience playing music. My computer, even on the highest setting is faint and [...]

Wearable Tech Conference 2013 – The Design Future Is Here

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Last week over 300 attendees participated in Wearable Technologies annual WTConference, held in San Francisco, California. Attendees represented a range of companies and the agenda was packed with speakers from diverse industries, signifying a shift in the discourse on wearable technologies. Not only was the content richer and more comprehensive than the first US WTConference [...]

Why Affiliate Marketing is a Perfect Fit for Fashion Sites


*This is a sponsored post. SF Fashtech is monetized by Skimlinks. For more information, please see the bottom of the page and follow the Skimlinks link.   By Adrienne Bliss, Skimlinks After seeing the remarkable fusion of technology with fashion at SFFashTech’s STUDIO64, it has never been clearer that any barriers that might have existed [...]

STUDIO64 Event Brings Together San Francisco’s Leading Fashion and Technology Enthusiasts


You might not expect a fashion event to invite M!nna to showcase their award-winning vibrator, Ola, or Otherfab to demonstrate their portable, computer controlled, 3-axis mill creating 3D objects, but SF FASHTECH understands the lifestyle conversation. Aiming to attract anyone and everyone, STUDIO64 brought together San Francisco’s most cutting-edge start-ups making tremendous strides in personalizing [...]

STUDIO64: Companies Unplugged

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As we gear up for STUDIO64 next week, we want to share with you the participating companies who are creating new experiences in fashion, wearable tech, and lifestyle. We encourage you to see them in person; you’ll be able to play with the products, speak to the founders, and get access to giveaways and goodies. [...]

Think Local Commerce is Dead? Think Again. 5 Reasons the Brick-and-Mortar Store Will Continue to Thrive

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Post written By Ruchika Kumar, Co-Founder and CEO of Boutiika,  a company participating in STUDIO64 Pardon the cliché, but you’d have to be living under a rock not to have noticed the overwhelming buzz buzz buzz surrounding e-commerce, and how it’s the future of retail. The result of this tidal wave of e-commerce-related media coverage [...]

The Empowered Individual and STUDIO64


We love talking about trends and disruptions in fashion tech. We’ve covered companies upending traditional methods of manufacturing, designing, and selling fashion and apparel. We’ve heard companies claim “we’re taking out the middle man” and “we’re creating a new shopping model”. This is all exciting, but we’re seeing something deeper catch on with entrepreneurs, designers, [...]

52Grams Makes Instagram Fashion Shoppable


52Grams is a platform introducing shoppable Instagram looks. Users upload Instagram images and tag the fashion items shown with links to e-commerce sites for purchase. The photos can also be “stacked” into lookbooks to be shared onsite or through widgets, feeds or a recently launched WordPress plugin. 52Grams focuses on brands, retailers and style influencers [...]