SXSW is upon us! But if you’re not there – or even if you are – you might wonder if anybody is talking about anything else. They are! Don’t let this crops of posts get lost in the SXSW shuffle; take a break and check them out.

@DKNY and @Bergdorf’s Discuss the Balance of Social Media
The individuals behind two of the twittersphere’s most prolific brands share their most successful social media habits. Fashion’s Collective

Editor’s Note: The Death of the Picture Perfect Fashion Blogger
Swagger calls for the next wave of fashion bloggers. Who will step up? Swagger New York

52 Grams Turns Instagram into a Lookbook
You know an app is major when it becomes a platform. Will 52 Grams be the newest trend in photo sharing? The Next Web