We are big fans of startups revolutionizing the shopping experience for both buyers and sellers. Couple that with a mobile-based commerce platform, and you’ve got a winning combination for shoppers and buyers. But add on a social element that drives both mobile and in-person interactions and you have a sophisticated ecosystem built to support the truly social nature of shopping.
Our Director of Content Adelle McElveen sat down with Manish Chandra and Tracy Sun, the founders of Poshmark, the first mobile peer-to-peer shopping platform, before their live posh party in San Francisco to discuss their winning combination of mobile and p2p shopping, the idea and success behind their posh parties, customer shopping patterns and merchandising strategy, and what’s in store for 2012.
Click here to listen: Poshmark Interview
A guide to some of the highlights:
0:19 – The evolution of the posh party
2:09 – Next for Poshmark: user-driven parties
2:47 – Poshmark reached over 700 listings in one day!
3:13 – Using YouTube’s video channel approach to drive Poshmark’s user-curated parties
5:42 – Breaking down Poshmark users’ buying patterns and habits across the country
8:51 – Merchandising strategy to help sell items
9:26 – Ahh, yes…covershots!
9:49 – What lies ahead for 2012: expand platforms and grow operations
We thank Manish, Tracy, and the Poshmark team for their cooperation and patience during and after the interview. The live Posh Party was a success and we look forward to their continued growth and success!
Photos courtesy of Kurt Manley