SF FashTech

Weekly Reading 5/4: Poshmark in the National News. Threadflip Lands on the Scene. Major Brands Share Digital Success Stories. Famous Pivots.

San Francisco is an amazing city, but I’m coming to understand a unique downside to this area: my proximity to Silicon Valley and constant exposure to the next big thing may have desensitized me to the uphill battles that all startups face. Out here, startups are exciting, everyone has great ideas, and people are generally quite supportive. But what about the rest of the country, the rest of the world? Seeing local success story Poshmark featured in Fox News was a wake-up call: being big in Silicon Valley doesn’t necessarily mean a whole lot. People out here are quick to download the latest app and give anything a try, but ours may be a unique culture. So kudos then, to the companies that break through to the larger collective consciousness. And good luck to those who are still trying.

Make a Profit Selling Clothes and Accessories Virtually
Fox News discovers Poshmark. The big 3 networks can’t be far behind? Fox News

The Boots That Kicked Off Threadflip: How This Hot New Online Consignment Shop Got Started, And How It Can Help You Score Top Brands at Big Discounts
A new startup taps into the online consignment trend. Check out this q&a with the CEO to learn why they’re unique. Stylenik

Fashion 101: Three Online Brands Offer Their Recipes For Success in the Digital Space
The Outnet, Polyvore, and Covetique go in-depth on what worked for them. International Business Times

Enter the Pivot: the Critical Course Corrections of Flickr, Fab.com, and More
Which of the hottest photo sharing sites started out as a location based service? And how can you figure out when to pivot? Read on to find out. Fast Company

Photo via Flickr