If you missed Fashtech Insight (or if you didn’t, and want to recount the details of the evening), you’re in luck! We’ve put together a video collection of presentations from our speakers. We’re rolling them out over the next few days so come back and visit us throughout the week. First up, Everlane and Sneakpeeq.
Everlane w/ Michael Preysman, CEO and Founder
Everlane is an online retailer of luxury essentials, and CEO and Founder Michael Preysman had plenty of nuggets of information to share with attendees. Our highlights captured by time below. Watch the video for full presentation.
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2:59 – How Everlane is addressing inefficiencies in the market
4:04 – The importance of deriving instant data on what’s working
4:19 – Launching a viral sharing program
4:49 – Everlane on the future of commerce and the importance of getting your audience to speak about you. I.e., Net Promoter Score.
5: 08 – The importance of testing and using different channels, From email to Twitter to Tumblr.
7:51 – Great merchandising strategy: the waitlist
Sneakpeeq w/ Judy Zhu, Head of Merchandising
Sneakpeeq is a social shopping app on Facebook. We’ve featured Sneakpeeq in the past, but at FashTech Insight they focused on the two pillars of retail – marketing and merchandise - and shared their approach to data that many companies would be lucky to have. Our highlights by time included below. Watch video for full details.
httpvh://youtu.be/ebLbvzUoPes
1:00 – Sneakpeeq’s model, and yes, they use Pinterest
2:38 – The drive of gaming mechanics
2:56 – Sneakpeeq’s X factor – their focus on curiosity
3:47 – Important merchandising decisions based on more than purchase history
5:25 – How important Facebook data is to any brand
8:01 – Data function: affinity scores and how they are used to drive conversions
