If you missed FashTech Insight (or if you didn’t, and want to recount the details of the evening), you’re in luck! We’ve put together a video collection of presentations from our speakers. On deck - fashion community Polyvore.
Polyvore is the web’s largest fashion community site, where users are empowered to discover their style and set trends around the world. With over 15 million monthly unique visitors, Polyvore’s global community has created over 44 million sets that are shared across the web. This creates a large playground from which to aggregate, analyze, and present data. Lester Lee, VP of Sales, shared with us just how rich of a corpus Polyvore has and what they’re doing with it. Our highlights marked by time below.
1:55 Turning traditional media on its head and empowering anyone to become an editor
2:28 Polyvore’s aspirational focus and the power of user-generated content
3:43 Pinterest complements, not competes, with Polyvore
4:26 How Polyvore speaks commerce with access to 50MM products
5:30 Polyvore’s user stats, and they are pretty
5:49 The importance of understanding your social distribution
6:46 How Polyvore uses data to work with brands and retailers
8:09-11:08 The holy grail: Polyvore Intelligence Report
If you’re interested in reading the Polyvore Intelligence Report and learning more about top trends, top searches, top brands, and other juicy tidbits of data, email firstname.lastname@example.org to get added to the list.