If you missed FashTech Insight (or if you didn’t, and want to recount the details of the evening), you’re in luck! We’ve put together a video collection of presentations from our speakers. On deck - media powerhouse Sugar Inc.
New media and commerce are aligning more and more, and Sugar Inc. is no stranger. With 8 years under its belt, Sugar Inc. has built a loyal and engaged audience through its growing network of branded sites, content platforms, and commerce sites. Dave Yoo, VP of Performance Marketing, shared with us how Sugar Inc. is leveraging newer forms of engagement and data to drive even more commerce success. Our highlights by time after the video jump.
0:37 Global reach impressive, but so is Sugar’s influence on purchase behavior
1:10 Leverage video to drive commerce
1:22 How Sugar Inc. built a network voice, 6 years ago
2:32 Sugar’s evolution of the network into video resulting in over 2.5M plays per month and over 40k hours watched per month
2:56-5:00 Video campaign testing at it’s best, enter Lauren Merkin
3:57 Insights from video test and impact of video on conversion rates, voucher purchases, and shop cart size
5:04 How to create experiences to drive commerce. Hint: include embeddable information in video to share across social networks.
6:13 What’s next for video for Sugar
6:46 Watch the aspirational video