The days of album cover artwork have gone by the wayside and music videos may follow suite, but digital technology offers the tools to explore visual representations in new and transformative ways. So when we heard about Forss‘ upcoming album release and checked out it’s accompanying iPad app, we had to share it with you.
‘Ecclesia’, the new Forss audio-visual album, is truly among the first of its kind. With the digital album release this Tuesday, June 12th, a stunning audio-visual iPad app has also been unveiled which when launched perfectly merges the beautiful electronic music with breath-taking scenes of album art that draw in the user.
Created by Eric Wahlforss, Founder and CTO of SoundCloud (you didn’t know he was a musician too, did you?), and app design by digital artist Leo Lass and CGI designer Marcel Schobel, Forss represents the quintessential transmedia experience often talked about in branding, retail and entertainment. With the music composed of fragments of sounds and atmospheres recorded in churches across the world, the concept of the app is as a cathedral fragmented into individual sculptures which complement the deep and voluminous sounds that invite the user to step inside and explore.
A representative for Forss tells us in an email, “‘Ecclesia’ presents a fascinating dichotomy – taking influence from the music of the church which is some of the oldest in Europe, whilst the form Forss takes – electronica with fully integrated apps – couldn’t be more contemporary and cutting edge.”
We couldn’t agree more. Forss presents an innovative and breathtaking way to release an album, with the music and album art being full interactive and intuitive to each other.
The full album comes out this Tuesday, June 12th. You can listen to it here.
The iPad app is available on the iTunes store.