FashTech waits for no one. And look no further than San Francisco’s own StyleSays. StyleSays has relaunched with a new look, a new approach, and some fun technology. Now after a substantial beta test period, StyleSays is opening up to the public July 9th. Members will be able to import images, tag simliar items, make purchases, ask advice, and more.
Lets get to the nitty gritty, how does it work? We haven’t had a chance to play with the new website yet, but this is how StyleSays describes it.
“Stylists from around the world import fashion images, called Styles, then tag related items to make the outfit easily accessible to other members. Members follow their favorite stylists, bloggers, stores and celebrities to stay up on hot new looks ranging from office chic to beach wear to red carpet and much more.”
The push to use influencers, such as bloggers and stylists, is no joke. StyleSays is working hard to partner with fashion bloggers and brands. In fact, the team already has a fairly substantial number of beta testers (30,000 members) and 2000 registered fashion bloggers. That’s a good start.
In preparing for the new launch, the Team at StyleSays said they conducted over a 100 hours of interviews before launching their new look. Sticking with the pain point of defining influence, StyleSays spoke with “shoppers, bloggers, and stylists to deeply understand the way they find and purchase clothing.” They found that recommendations to consumers were the most powerful determinant to predict purchases when the recommendations came from people shoppers trust, such as friends (no surprise), but also celebrities and fashion bloggers (no surprise there either).
The key of course, is whether StyleSays can become the intermediary that tastemakers use to broadcast their preferences. To do that, tastemakers will have to make money. But that explains the affiliate program StyleSays is preparing to roll out in a month and a feature to let consumers as for style advice -and no doubt, let stylists monetize their advice as well.
StyleSays is trying to do a lot: partner with fashion bloggers and brands, build a large user community, create sharing tools, become a trend spotter, develop a massive consumer data reservoir; not to mention, roll out an affiliate marketing network, and cultivate brand partners, just to start. So only time will tell if this approach will work. But what we do like is the never say die attitude of this group and their willingness to listen to consumers and influencers.