In February, SFFT featured a hot young startup: Shopperseeks. SFFT is always a big fan of startups that hustle and Shopperseeks has been one of the best in San Francisco. So we were really excited to see the Shopperseeks relaunch this past week. Shopperseeks is still focused on solving customer demand, but has changed the user experience to make it easier and more powerful.

Shopperseeks has taken a unique approach to the discovery and community space. Instead of trying to generate consumer demand, Shopperseeks leverages consumer knowledge and engagement to satisfy demand. Founded in just 2011, Shopperseeks “specializes in listening to the needs of customers and matching them to existing products through crowdsourced efforts.” This crowdsourced approach allows Shopperseeks to leverage consumer knowledge and experience in a discovery platform that includes both online and offline experiences.

Andrea Gouw, founder of Shopperseeks, says it’s all very simple, “[the goal] of Shopperseeks is to make a profound difference in the way people shop online. We are not simply trying to sell product; we want to change the way companies address the needs of consumers.” It’s great to see a fashtech company focus on making the consumer experience easier and engaging.

Shopperseeks rolled out two key updates. The first is the “vastly improved and crowdsourced search creation process known as a ‘seek’ on the site.” This is a critical development since it’s the core of Shopperseeks. The second update is an “enhanced new search option [that allows] users inspired by existing seeks [to] easily personalize seeks of others to meet their own needs.” If you love efficiency, you have to appreciate this update. Duplicate “seeks” is a waste of time.

Whether Shopperseeks can leverage the crowd is one big question. If Shopperseeks can develop the critical mass to engage consumers they might have landed on a goldmine of a community development, consumer data, and even inventory management. The other big question, of course, is how to engage consumers? How can Shopperseeks incentivize consumers to help each other. Community development in the fashtech space is pretty strong, so there’s definitely promise.