What a busy few days. Facebook had its first earnings call – matching Wall Street’s predictions – which some consider success and others consider failure. And the 2012 Olympics kick off tonight! It will be interesting to see how deeply and successfully integrated with technology and social media the games become. But until those trends emerge, catch up on our latest reading recommendations – during the commercial breaks, of course.

Small Retailers Open Up Storefronts On Facebook Pages. It looks like F-Commerce might work, after all… Provided your business earns less than 100,000 and has fewer than 10 employees. (New York Times)

Selling More Than A Flashy Deal. Part of the lure of flash sale sites is the excitement factor, but as the market nears saturation, is there any excitement left? (New York Times)

New Widget ClothesHorse Will Determine Your Size For You. Currently in use mostly for menwear retailers (including Bonobos), this widget takes the old fashioned route – offering users a quick quiz. (The High Low)

Christian Louboutin Sells $1,700 Heels To Techies, But Doesn’t Understand What ‘Computer Code’ Looks Like. Perhaps M. Louboutin should attend a hackathon before his next collection comes out. (BetaBeat)

Image via Christian Louboutin/BetaBeat