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Weekly Reading 8/3 – Why your Facebook contest failed. Learn from the pros: the best at content marketing and brand content.

All’s quiet on the Friday front, it seems after our big Polyvore event this past Wednesday, and something else called the Olympics happening. In the spirit of competition and learning from the best, here are three straightforward reads highlighting who’s getting it right; or how not to get it wrong.

6 Reasons Why Your Facebook Contest Failed (E-Marketing + Commerce)

5 Tech Companies That Get Content Marketing Right (Mashable)

The Best Brand Content, Fashion Edition (Fast Company)

Photo via Mashable