Social shopping site Lyst, used by millions of people in over 180 countries, is going live during the Spring/Summer 2013 collections at New York Fashion Week. Nina Garcia and Olivia Palermo have teamed up with the company to broadcast their favorite looks live from the runway. Also, in a fashion and digital first, Lyst will be hosting Google Plus Hangouts backstage from the shows and streaming the conversations to over 2 million viewers.
The ‘Live Lysting’ program features Garcia and Palermo picking key looks from the spring shows and sharing the selections with their followers on Lyst. In turn, users can then add their favorite items from Fashion Week to their own “lyst” and receive instant alerts as soon as the items are stocked in any store around the world.
“We are thrilled to have Nina and Olivia with us this Fashion Week” states Chris Morton, CEO of Lyst. “Lyst is all about letting people craft their own fashion experience by following their favorite brands and influencers – in Nina and Olivia, we’ve got two of the industry’s most exciting curators for our users to follow.”
GOOGLE PLUS HANGOUTS
Lyst will host Google Plus Hangouts for live behind-the-scenes preparations and insider tips. Viewers will be the first to know what clothing and trends top editors, bloggers and designers themselves would add to their “lysts”. Shoppers will not only be able to save their favorite items immediately after the run of show but also discover what top fashion influencers are recommending.
The first Hangout scheduled is with designer Rebecca Minkoff on Friday September 7th and is slated to start an hour prior to her 3PM EST show. For the first time ever, the Rebecca Minkoff team will be conducting live pre-show coverage to be hosted by Eva Chen. The event will include interviews with Minkoff, hairstylists, makeup artists and others integral in producing the show.
The second Hangout with Tibi on Saturday September 8th will start 30 minutes prior to the brand’s show at 6:30PM EST. Louise Roe will host and interview influencers such as Leandra Medine of The Man Repeller. A representative from Google states ”Google+ is becoming a great place for people who are passionate about fashion to meet, share style tips and promote new brands. We’ve been impressed and excited by the ways Lyst is using Google+ to connect with fashion enthusiasts and build a global fan base by the hundreds of thousands.”
With Nina Garcia and Olivia Palermo “Live Lysting” the hottest spring looks and by hosting Google Plus Hangouts featuring Rebecca Minkoff and Tibi, Lyst is making its mark at New York Fashion Week.
Image Courtesy of Lyst