Technology has and is continuing to transform the photo world. Now with a smartphone and an app such as Instagram, bloggers and professionals alike can create gorgeous photos. But how are instagram users transferring the photos on their digital handhelds to tangible works of art?
Father and son team, Donald and Cole Glassner have experienced 28 years in the framing industry. They have proposed a solution: Frame Your Gram. Frame Your Gram is a website in conjunction with Instagram in which Instagram users can simply choose Instagram photos from their accounts, then choose 1 of 6 hand designed frames to hold their photos, and wait to receive their framed Instagram photo by mail.
Cole Glassner states “Frame Your Gram is about letting the Instagram user enhance their art with real framing options.” Simple. Innovative. Practical. The qualities Instagram users, bloggers and professionals seek through technology.
Rather than going through the tedious steps of emailing Instagram photos, downloading and printing from home or taking the photos into a printing center, Instagram users can enjoy the luxury of simply clicking their computer mouse or tapping their smartphone or tablet screen. Not only does Frame Your Gram save bloggers time and trouble, it may show the potential to save money. With a hand-picked included frame, an 8 x 8 print and included shipping, Frame Your Gram’s consistent $25 product provides a competitive alternative to pricey printing centers. Not to mention, the all inclusive package saves the time and inconvenience of printing and framing. Frame Your Gram is a truly one-of-a-kind innovation.
Other websites and apps such as PostalPix and Prinstagram provide the services of solely printing instagram photos and sending them in hard copy to users. However, Cole Glassner states “[these] sites will print your instagrams but that’s about it. We don’t view them as competitors, it’s an entirely different service. Frame Your Gram is about letting the Instagram user enhance their art with real framing options.” Frame Your Gram is the first to print and frame instagram photos in several clicks or taps, all on one website.
But to be able to make Frame Your Gram a reality and a potential success, the Glassners need $9,200 from their crowd funders. So far, they have raised $1,777 from confident and supportive contributors.
On Indiegogo, the website the Glassners are using to launch their Frame Your Gram campaign, Jeffery Roberts, a client from the Glassners previous successful framing business raves about their “top notch framework and great service and support.” Even bloggers on Indiegogo who are not familiar with the Glassners previous work seem to be thrilled to hear about Frame Your Gram’s mission. Maria Marco writes “I can’t wait to frame all my instagrams,” while Louise Johnson acknowledges “I have a lot of instagrams I want framed [and I am] excited for [Frame Your Gram] to launch.”
With enough support and encouragement, Frame Your Gram has the potential to be a trendy, sought after product, as it is changing the way Instagram users bring their digital prints to life.
The crowdfunding series is an eight part series pertaining to fashtech and lifestyle. Each article will discuss the crowdfunding platform, an overview of the business or product, and it’s connection to the fashtech industry. Articles will also address how consumers, bloggers, and users are affected by the business or product. To read more articles in the series, click here.