SF FashTech

Cloth App: The Virtual Closet You've Always Wanted

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If you’re in your twenties and love fashion, the spark that started this love most likely came from Clueless.  Who could forget that opening scene where Cher selected her day’s outfit with the aid of her nifty computer that had pictures of all her ensemble pieces?  Since a little girl, I’ve wanted that computer program [...]

“Youth in a Jar:” The Science and Claims of Anti-Aging Creams

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Fashion is all about what’s in and what’s out, and unless you’ve been living under a rock, you should have noticed that in the past year, anti-aging creams in the beauty department have been coming out left and right – all promising to restore your skin’s vitality and firmness with breakthrough science and technology.  Right [...]

Amazon Primed to Take Over A New Industry: High Fashion

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For shoppers around the world, Amazon not only spells out goods at great prices, but often the best prices around. As the internet’s largest big box retailer, Amazon offers goods from a wide array of industries: from electronics to groceries to textbooks to music, you can find nearly anything. Well, almost anything. Last week, the [...]

NBC's Fashion Star, Genius in Marketing Innovation

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  Most fashion consumers are used to fashion running on a semi-annual schedule: spring lines are previewed on the fall runways and fall lines are previewed on the spring runways. Time to throw that out the window! Now innovation in marketing combined with an emphasis on e-commerce allows potential customers to preview a look and [...]