I’ve worked with a handful of fashion industry start-ups and have learned that the founders can easily be swayed to make global changes to their websites when working with specialized consultants. It’s no surprise consultants have their preferences for site providers, must-have features, site layout, etc. Publicists to email marketers, and engineers to search engine [...]
Retailers have been using customer loyalty programs to get repeat customers for decades. Today’s innovative retailers are combining unique elements of loyalty programs, games. and social connectivity to custome loyalty to the next level. This marketing tactics is known as gamification, and was first seen in Farmville and Foursquare.
Earlier this year I highlighted the importance of blogging for your business. Even if you haven’t read my article (though you should), I imagine you’ve read other articles about business blogs…and why every business needs one…because it’s true! Blogs are a marketing channel for your business just like SEO, PPC, re-targeting, social media, email marketing, etc. However [...]