The inaugural Social Edge Summit promised to “[bridge] the gap between digital innovation and social discovery”. Top tier executives from around the country spoke on topics such as social innovation; video, transmedia and branded content; experiential marketing; how companies should approach mobile, and upcoming trends; the digital strategy of social causes; women entrepreneurs and leadership; [...]
Weekly Reading 6/15: Kinect is breaking into everything, not just fashion. Some brands still love Facebook. Clothes that move with your mind. Mr. Porter’s Pop-Up. Poshmark in PSFK. What the future will look like.
We have some excellent reading for you this week. We obviously love fashion + tech here, but sometimes it’s good to take a broader view of the ecosystem. I recently wrote about how XBox’s Kinect was making a foray into fashion, but we’re not the only industry who has taken note. And remember how right [...]
Weekly Reading 5/4: Poshmark in the National News. Threadflip Lands on the Scene. Major Brands Share Digital Success Stories. Famous Pivots.
San Francisco is an amazing city, but I’m coming to understand a unique downside to this area: my proximity to Silicon Valley and constant exposure to the next big thing may have desensitized me to the uphill battles that all startups face. Out here, startups are exciting, everyone has great ideas, and people are generally [...]
We are big fans of startups revolutionizing the shopping experience for both buyers and sellers. Couple that with a mobile-based commerce platform, and you’ve got a winning combination for shoppers and buyers. But add on a social element that drives both mobile and in-person interactions and you have a sophisticated ecosystem built to support the [...]