The inaugural Social Edge Summit promised to “[bridge] the gap between digital innovation and social discovery”. Top tier executives from around the country spoke on topics such as social innovation; video, transmedia and branded content; experiential marketing; how companies should approach mobile, and upcoming trends; the digital strategy of social causes; women entrepreneurs and leadership; [...]
You may have heard of Threadflip, a website that enables women to sell items directly from their closet – except in far less steps than eBay. Wanting to make some extra cash from my closet, I decided to check it out and report back to SFFT. As someone with a surplus of stylish yet gently [...]
We have some excellent reading for you this week. We obviously love fashion + tech here, but sometimes it’s good to take a broader view of the ecosystem. I recently wrote about how XBox’s Kinect was making a foray into fashion, but we’re not the only industry who has taken note. And remember how right [...]
San Francisco is an amazing city, but I’m coming to understand a unique downside to this area: my proximity to Silicon Valley and constant exposure to the next big thing may have desensitized me to the uphill battles that all startups face. Out here, startups are exciting, everyone has great ideas, and people are generally [...]
We are big fans of startups revolutionizing the shopping experience for both buyers and sellers. Couple that with a mobile-based commerce platform, and you’ve got a winning combination for shoppers and buyers. But add on a social element that drives both mobile and in-person interactions and you have a sophisticated ecosystem built to support the [...]
